It’s so interesting that image/text posts have such less significance than video post. That means we have to do incredible and time-consuming work, as a one man business, to attract attention in the future!

The ‘Be human’ and targeting specific people advice, are the 2 most important and realistic points that will help me for my next actions with Facebook.

Thanks Steve for this incredible post.

Hi Jeff, I agree and for individual companies I would expect them to look not only at shares and links but traffic, leads and ultimately conversions. We will be launching a new feature early next year which will allow you to connect your analytics to track your own content in more depth.

Hi James, thanks, much appreciated. Steve

Yes, it was good to see people sharing heartwarming and positive content.

Thanks for your insights Heidi. I agree, for most of us, particularly in B2B, it is about reaching a very specific audience not going viral.

Heidi, I love how all of our contributions here dovetailed nicely and covered all the important takeaways from this study. I’m so glad you emphasized the power of the personal and of “presence,” which always should have been central to social media marketing, but now more than ever is the way to stand out and build a tribe around your brand.