Comments on: Why Facebook Engagement for Brands & Publishers Fell 20% In 2017

By: Steve Rayson

Steve Rayson — Sun, 24 Sep 2017 10:15:00 +0000

In reply to Sally. Hi Sally, this is just the top FB pages globally. We could break it down further by location, which we may do in the nest report.

By: Sally

Sally — Mon, 11 Sep 2017 04:46:00 +0000

is this data for Facebook globally or just the U.S. Is there any way to break it down further by location?

By: Aspire Hong Kong

Aspire Hong Kong — Wed, 06 Sep 2017 03:32:00 +0000

In reply to Steve Rayson. Oh that's really interesting. But you're right, a personal touch already resonates much more on Facebook. Would you mind sharing your facebook page so we can have a look and learn? ;)

By: Jorit

Jorit — Mon, 04 Sep 2017 10:12:00 +0000

In reply to Steve Rayson. At our agency (in The Netherlands) we have higher engagement on link ads and image posts than on video. You're saying in the US the engagement on video is much higher? So only reactions, comments and shares? Not watching a video for >10 seconds? That's striking.

By: Aneta

Aneta — Fri, 01 Sep 2017 12:19:00 +0000

Clearly, video content is not optional anymore. Thanks for this report!

By: Mitchell Douglas Meyers

Mitchell Douglas Meyers — Fri, 01 Sep 2017 04:42:00 +0000

Im pretty sure all this analysis is just worthless. If you just look at the drop in engagement vs the calendar date they launched FB stories the causation just hits you in the face!

By: Greg Chalyan

Greg Chalyan — Thu, 31 Aug 2017 23:50:00 +0000

I am sure Facebook is also playing with the algorithms to push brands to spend ad dollars. It was only a matter of time for them to do this. As an agency we only post once a day just to make sure Facebook shares it – even then our engagement has dropped. Pretty soon if you want engagement you have to pay for it.

By: magjov

magjov — Thu, 31 Aug 2017 18:54:00 +0000

Hm…. Excellent information. I really think that video engagement will keep its flow.

By: Steve Rayson

Steve Rayson — Thu, 31 Aug 2017 09:42:00 +0000

In reply to Steve Rayson. We are a B2B business but we have found better returns interestingly from FB than LinkedIn. That said I often get more engagement on my personal posts on Linkedin in the form of comments.

By: Steve Rayson

Steve Rayson — Thu, 31 Aug 2017 09:41:00 +0000

In reply to Aspire Hong Kong. thanks, interesting point about LinkedIn images. I tend to upload an original one as well.