Comments on: How We Created Viral Content with Influencers, Ads & PR

By: tidak penting

tidak penting — Tue, 12 Sep 2017 10:46:00 +0000

In reply to Julia Bramble.

yes, i agree..

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By: Peter Byre

Peter Byre — Tue, 25 Jul 2017 16:54:00 +0000

In reply to Steve Rayson. Thanks Steve, I see you have responded to every comment which is great to see!

By: Steve Rayson

Steve Rayson — Tue, 25 Jul 2017 15:40:00 +0000

In reply to Emmerey Rose. My best tip is to start with what can you do for your influencer? I think you need to provide value as part of building a relationship before you can ask the influencer to do anything for you.

By: Steve Rayson

Steve Rayson — Tue, 25 Jul 2017 15:39:00 +0000

In reply to Daniel Wallock. Hi Daniel, thanks, do let me know if we can help in any way.

By: Steve Rayson

Steve Rayson — Tue, 25 Jul 2017 15:38:00 +0000

In reply to Peter Byre.

Hi Peter
Thanks, we don’t currently gate any content.
I personally think there is a big opportunity for short form quality content. It is easy to write longer form content in many ways, summarising and synthesising content into a shorter summary takes a lot of time. I think the evidence from our B2B review is that business audiences prefer shorter content.

By: Peter Byre

Peter Byre — Tue, 25 Jul 2017 13:23:00 +0000

I was a reader and sharer of the orginal, a fantastic piece of research. A couple of questions if I may:

Do you ever gate any content, particularly cornerstone content?

Whilst you have published the benefits of long form content, when would you consider shorter articles that are easier to consume and may address specific audience interests eg the B2B section

By: Renato Boldrini Neto

Renato Boldrini Neto — Fri, 21 Jul 2017 02:10:00 +0000

Greetings from Brazil!! Sharing it with the team now..

Cheers!!

By: Daniel Wallock

Daniel Wallock — Mon, 17 Jul 2017 22:09:00 +0000

This article is absolutely incredible. Wow! I have a few clients whom would love this. I’ll send it to them! 🙂 I’m with one of my students in NYC (right now) and this article spurred a nice discussion about how inbound marketing and content can build brand equity.

By: Julia Bramble

Julia Bramble — Sat, 15 Jul 2017 10:23:00 +0000

In reply to Steve Rayson.

Hi Steve – thanks for your kind words – I wasn’t meaning to suggest that, but I’d love to chat through strategies with you sometime – there’s massive potential to be tapped into!!

By: What is Clipart

What is Clipart — Sat, 15 Jul 2017 08:44:00 +0000

In reply to Vinícius. I agree with you.